Case Study: Sales – Marketing

Passive Talent: The Holy Grail for Hard-to-Fill Roles

Career Transitions approached this role by identifying Passive Talent in companies within a 250-mile radius who engineered similar solutions as our Client.

  • Position: Director of Sales & Marketing
  • Client: $8+ Million manufacturer delivering engineered workholding solutions for manufacturers in every industry engaging metal cutting as part of the manufacturing process
  • Issue: Our Client contacted us to source and recruit a Director of Sales and Marketing, specific to the workholding industry. This individual will work with the current team of independent sales representatives to encourage and motivate, drive opportunity and sales, grow existing accounts and increase market share. With many independent representatives being driven by demand, this Director of Sales and Marketing role can be especially challenging.

  • Solution: Career Transitions approached this role by identifying every company in a 250-mile radius search area that engineered workholding solutions. Based on this research, 74 companies were recognized as similar in nature to the Client.

    An in-depth search was initiated to discover senior level sales individuals at these companies. Through this process one individual was identified who not only had vast workholding industry experience but had doubled his territory twice. In his tenure at his prior company he managed and worked extensively with independent representatives. In addition to his technical skills and industry knowledge, this passive candidate brought passion and excitement for a challenge in a different sector within the workholding industry. We were able to come to an agreement and secure him as our Client’s new Director of Sales and Marketing.

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