Case Study: Sales & Market Share

Passive Candidate Search Fills Active Sales Role

Career Transitions Recruits Candidate With Deep Contact Base and Industry Insight

Case Study Sales & Market Share

  • Position: New Markets Sales Manager
  • Client: A well-known niche manufacturer in North Central Indiana
  • Issue: The company was diversifying into related markets and needed a sales manager with highly targeted experience.
  • Solution: A client in North Central, IN, needed to add a Sales Manager to their team to support their newly built manufacturing facility. This niche manufacturer is well known in their industry and although has had a local presence, their business plan included growing their local accounts, gaining more market share in their targeted, highly competitive industry as well as expanding their products into other industries. Having contacts within their targeted industry is crucial as many of the customers have utilized the same manufacturers for years. As their product offerings are technical in nature and offer solutions to the end customers, having a technical background with an understanding of their product line, as well as what solutions could be offered, was essential to this role’s success.
  • Career Transitions, through a passive candidate strategy search, identified local candidates who had extensive industry contacts within their targeted industry as well as technical and mechanical solutions selling experience. Ultimately, Career Transitions recruited a candidate to join our client’s team who had extensive contacts within their targeted industry, possessed hands on knowledge of their exact product line, and had considerable OEM and Tier 1 contacts in another industry the client wanted to diversify to in the near future.

    The focus for this project was to find the right candidate with a background that could open doors to increases sales and to create long lasting relationships to ensure future success.

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